Logo and brand identity

The Union Post mark for the press, partners and everyone who writes about us. Download it, place it beside a story about Union, and please do not alter it.

Download the whole kitZIP · wordmarks, icons and favicon in SVG and PNG, short rules

Wordmark

The main mark: mastheads, covers, presentations, credits for stories.

On light

↓ SVG ↓ PNG

On dark

↓ SVG ↓ PNG

Short wordmark

When space is tight: avatars, narrow columns, small labels.

On light

↓ SVG ↓ PNG

On dark

↓ SVG ↓ PNG

Icons

For places that need a square or a circle. The platforms round the corners themselves, so upload a square.

RedThe main one: avatars, apps, social networks.

↓ SVG ↓ 1024 ↓ 512

LightLight materials and documents.

↓ SVG ↓ 1024 ↓ 512

DarkDark surroundings.

↓ SVG ↓ 1024 ↓ 512

FaviconFor when the wordmark cannot be read: 16–64 px.

↓ SVG ↓ 512

Colours

Paper, ink and a single red dot. Click a colour to copy its code.

Typefaces

Both typefaces are free (SIL Open Font License) and include Cyrillic. The mark itself needs no typeface: the wordmark is already in outlines.

Playfair Display 800The wordmark and headlines. A high-contrast newspaper typeface.

Google Fonts ↗

PT SerifArticles and everything that is read. Cyrillic, italic and bold.

Google Fonts ↗

System grotesqueSection labels, dates, buttons: in letter-spaced small capitals.A system font: no download needed.

How to use it

Clear spaceLeave empty space around the wordmark at least the height of the letter “n”.

18 px

Not smaller than 18 pxWhere there is less room, use the icon or the favicon.

Union Post

How to write the name“Union Post” in Latin letters, two words. Not “UnionPost”, not “Юнион Пост”. Shortened, “Union”.

On which background

✓ Paper

✓ Night

✓ Red

✓ White

✕ Busy photograph

✕ Red on red

What not to do

✕ Stretch or squeeze

✕ Recolour the dot

✕ Add an outline

✕ Shadows and effects

Union Post

✕ Another typeface

✕ Move or enlarge the dot

Questions

If you need the mark in another form, a comment or figures about Union, write to us: [email protected].